ATOAI to develop risk management roadmap for Indian adventure tourism

The Adventure Tour Operators Association of India (ATOAI) has announced plans to develop a National Roadmap for Adventure Tourism Risk Management.

Work to develop the roadmap will be launched at a seminar hosted by ATOAI on 18 May in New Delhi, titled Indian Adventure Tourism: Risk Management.

The seminar will be attended by a range of government officials, industry leaders, and international experts, and encompass focused discussions on topics such as:

• Global and Indian best practices in risk management
• Comprehensive safety frameworks, across land, water, and air-based activities
• Insurance, legal liability, and compliance mechanisms
• How to strengthen regulatory frameworks
• The role of media in shaping perception, enhancing consumer awareness, and ensuring accountability.

A unified standard

ATOAI stated that the planned roadmap would be “aligned with global benchmarks, and tailored to India’s diverse geographical landscape”.

The Association also noted that while several adventure tourism standards had already been developed, and others were currently underway, there was a need for “industry-wide standardisation through effective adoption and implementation”.

This move towards a unified standard will be supported by a “more uniform regulatory and monitoring framework across states, along with a robust risk management structure”.

A growing industry

ATOAI reported that the need for a solid risk management framework was driven both by adventure’s prominence as one of the fastest-growing segments of the global travel industry and by India’s own plans to take advantage of it as a sector. The Association has previously outlined plans to place India as a top 10 global destination for adventure tourism by 2034.

Ajeet Bajaj, President of ATOAI, explained: “India’s immense adventure tourism potential must be anchored in robust risk management and uncompromising safety standards. This seminar is a significant step towards building a unified, future-ready framework that inspires confidence among all stakeholders.”