APRIL Group sets up German subsidiary

France’s APRIL Group has established a German subsidiary, APRIL International GmbH, with the aim of providing stronger support to expatriate German policyholders

The subsidiary, based in Cologne, will offer a network of partner brokers a range of international health insurance solutions for German expatriates – ‘whatever their destination or length of stay, for both individuals and companies’.

APRIL said that the new entity draws on the ‘extensive experience of local teams and that of April International’. Customers will also have access to the company’s existing digital tools and services, such as its policyholder app Easyclaim.

“Today's expatriates are settling in their host countries for longer, and are more acutely aware of issues relating to the quality of their healthcare cover,” explained Isabelle Moins, CEO of APRIL International in Europe. “In parallel, host countries are strengthening their insurance regulatory framework. This combination of factors has prompted us to accelerate our international development, so we can continue to offer close support to our customers and the brokers that advise them. Opening our German subsidiary is the first step of this push.”

“Setting up this entity … in one of the continent's most dynamic markets, is a further step that underscores our goal of becoming an international leader in wholesale insurance,” explained Eric Maumy, President and CEO of the APRIL Group. He added that the company was also prioritising ‘high-potential markets’ in Asia, Europe and the Middle East.

Joe Thomas, Managing Director of London-based subsidiary APRIL International UK, spoke to Mandy Langfield in ITIJ’s November 2022 issue.