Seamless assistance from Turkey

Marm Assistance was started almost 40 years ago. How do 
you think the business has changed in that time, and what have been the biggest challenges? 

When Marm Assistance began, we were primarily focused on providing traditional roadside and medical assistance services. 
Over the decades, the business has evolved significantly, driven by shifts in technology, customer expectations, and the global 
landscape. Today, Marm Assistance operates with a far more diversified and efficient model, thanks in part to our location in Turkey, which offers strategic access to Europe, the Middle East, and Asia. This allows us to quickly respond to diverse markets, providing seamless medical, roadside, and travel assistance services across a wide region. 

The biggest challenges have been managing rising operational costs and adapting to the rapid technological advancements in our industry. However, by continuously innovating – whether 
through digital health solutions or costpreventive methodologies – and leveraging our strategic location, we've been able to overcome these challenges. Our ability to adapt while maintaining service excellence has been key to our long-term success and growth. 

You are based in Turkey, but also operate in across MENA and Asia. Why do you think your location is so important? 

Our location offers a significant strategic advantage, as we are situated at the crossroads of Europe, the Middle East, and Asia. This geographic position enables us to efficiently reach a wide range of markets with ease, which is crucial in the assistance industry, where rapid response times and accessibility are key. Being based in Turkey allows us to swiftly provide comprehensive healthcare, roadside, and travel assistance services across the MENA region and Asia, even in the most remote locations. 

Turkey’s strong infrastructure and highly skilled workforce further enhance our ability to deliver high-quality services, ensuring we maintain standards of excellence while adapting 
to the diverse cultural and regulatory environments we operate in. This central position strengthens our operational flexibility, 
giving us the ability to scale and grow quickly, making our location a valuable asset in consistently delivering world-class assistance with efficiency, care, and precision. 

Cost containment issues have become more prevalent in 
recent years. How are Marm mitigating such problems? 

Cost pressures are a growing challenge, but Marm Assistance has proactively tackled them through our Cost Preventive Actions methodology. One key measure is EvidenceBased Medicine (EBM), which has reduced healthcare costs by up to 43% while maintaining high standards of care. EBM helps us balance quality and efficiency across services.

In roadside assistance, our m-oto service reduces costs by providing on-the-spot repairs, saving up to 300% compared to traditional towing. Additionally, MarmDoctors offers affordable video consultations, preventing 92% of unnecessary hospital visits, thus saving costs while ensuring convenient care. Our in-house travel agency also eliminates outsourcing costs for medical missions, ensuring a more agile, cost-effective service. 

Through these strategies, we continue to refine our methods to meet client expectations while setting new industry standards. 

You are attending ITIC Global in Vienna. What are you hoping for from the conference this year? 

We are focused on exploring innovative solutions that can further enhance the efficiency and cost-effectiveness of healthcare services. We are particularly focused on implementing cost containment approaches such as EBM, which allows us to maintain high standards of care while significantly reducing costs, or Cost Effective Medical Travel Services, which offers a cost-effective alternative by evacuating patients requiring surgery to Turkey. 

This year, we are eager to connect with industry leaders to discuss emerging trends in digital health technologies, such as 
telemedicine and artificial intelligence (AI)-driven solutions, which can streamline processes and improve patient outcomes. 
Additionally, we are looking forward to exploring new strategies to optimise our healthcare offerings and further integrate these 
innovations into our services. 

This conference will be a valuable opportunity to exchange ideas and foster partnerships that help us continue setting new standards for affordable, high-quality healthcare solutions.