Positioned for progress

With its bold transformation agenda, Saudi Arabia is rapidly reshaping its global profile – and few sectors reflect this momentum more clearly than tourism. For CONNEX Assistance, a company synonymous with medical and travel assistance across the Middle East and Africa for over 25 years, the decision to open its third operational office in Riyadh in 2024 was not just timely – it was strategic.

On the ground since 2003

CONNEX Assistance has supported travellers in Saudi Arabia for more than two decades, managing thousands of cases and building trusted provider networks across the Kingdom. This includes assisting inbound religious pilgrims, expatriates working in oil and gas or diplomatic missions, and outbound support for VIPs and royals seeking care abroad. As Vision 2030 accelerates change, the importance of a strong local presence becomes critical. Establishing a fully licensed office in Riyadh enhances CONNEX Assistance’s ability to deliver swift, reliable support while navigating the Kingdom’s unique operational landscape.

Vision 2030: a catalyst for tourism and assistance

At the heart of Saudi Arabia’s Vision 2030 is the goal of diversifying the economy and positioning the Kingdom as a global hub for investment and tourism. With a target of attracting 100 million visitors annually by 2030, the government is driving large-scale tourism development through mega-projects such as NEOM, the Red Sea Project, and AlUla.

While religious tourism remains foundational, Saudi Arabia is increasingly promoting leisure travel through cultural festivals, world-class sporting events, and heritage destinations. From film festivals and Formula 1 to pristine beaches and ancient archaeological sites, the country is rapidly expanding its international appeal. As inbound travel increases, so does the demand for responsive, high-quality medical assistance grounded in local knowledge.

Though healthcare is another pillar of Vision 2030, its relevance here lies in supporting the tourism sector by ensuring international guests and residents can access dependable care when needed. In a country as dynamic and fast-developing as Saudi Arabia, local expertise is vital.

Delivering value where it matters most

With a fully operational base in Riyadh, CONNEX Assistance is uniquely positioned to coordinate care in real time, engage directly with providers, and support a wide range of sectors – from energy and infrastructure to hospitality and entertainment. These industries are drawing growing numbers of expatriates and business travellers, all of whom may require timely medical support during their stay.
Leveraging over 25 years of regional experience, CONNEX Assistance delivers efficient case management and cost containment strategies that ensure optimal outcomes for insurers and their members. Its extensive provider network across 20 countries, combined with a deep understanding of regional healthcare systems, makes CONNEX Assistance a trusted partner in complex medical environments.
By investing in a permanent presence in Saudi Arabia, CONNEX Assistance reaffirms its commitment to the region. In a market being reshaped by Vision 2030, having a culturally aware, operationally agile partner on the ground is not just beneficial – it’s essential.