A new era for EURAMI
Eva Kluge, Managing Director of the European Aero-Medical Institute (EURAMI), speaks to us about her new role, and hopes for the business
What are your hopes and aims for EURAMI in the coming year?
Within the air medical industry EURAMI stands for raising the awareness about the importance of aeromedical accreditation. Accreditation acts as a seal of approval that consumers recognise and trust. This can influence purchasing decisions and elevate the reputation of the accredited companies. My hopes and aims include the expansion of accreditation reach across different regions, ensuring high standards of global care. They also include strengthening strategic partnerships, both within Europe and internationally, to promote a unified approach to air medical care.
What do you think are the biggest challenges facing air medical operators in different regions of the world at the moment?
Air medical operators face a range of challenges on a global scale. Regulatory complexity and compliance with the authorities’ requirements are a key issue within sometimes conflicting and fragmented legislation frameworks on an international, national and federal level.
With a sharp increase in cost plus the need to modernise fleets, many operators are facing quite a bit of pressure.
Cross-border coordination of aeromedical transports affects both air ambulance and commercial medical escorts.
Considering the ongoing climate change, challenges include an increasing number of extreme weather conditions like hurricanes, snowstorms, extreme heat and dust storms.
Other parts of the world with conflict/ war zones face severe safety and security issues that affect overall operations.
The availability of capable, qualified aeromedical staff willing to repatriate a patient anytime anywhere around the globe is paramount. Since the pandemic, there has been a shortage of experienced pilots for aeromedical operations, particularly in North America, and qualified medical staff are also not readily available. Addressing these challenges requires a combination of increased investment in resources, infrastructure and training, technological innovation and regulatory reform.
How do you think accreditation organisations can effect positive change in the industry?
EURAMI is an organisation combining the world of medicine with that of aviation. Traditionally, the global medical landscape is rather fragmented with fewer joint standards on a supranational level, whereas aviation traditionally has a much stronger focus on standardisation.
Accreditation organisations play a pivotal role in driving positive change within the industry by setting clear standards, ensuring compliance, and fostering a culture of continuous improvement and innovation. By establishing standards, accreditation organisations create benchmarks for quality, patient safety and efficiency. Accreditation bodies can also set ethical guidelines that members must follow, promoting fairness, sustainability, and corporate social responsibility. EURAMI have just established their new Ethics Committee and we will be happy to share more soon.
As the new MD of EURAMI, what challenges are you most looking forward to taking on?
A key challenge will be expanding the institute’s influence and ensuring that its accreditation standards are recognised and adopted on an even a larger scale by the aeromedical community.
As a membership-based organisation, ensuring that EURAMI provides consistent value to its members is vital. I look forward to creating new networking opportunities and ensuring that the institute’s services are tailored to the evolving needs of its members.
All of this is within the paramount value of ensuring high standards of quality and safety for patients and clients of the industry. The rapid evolution of medical and aviation technology as well as the age of digital transformation present both opportunities and challenges. Staying ahead of these advancements while ensuring that EURAMI’s standards remain relevant and forward-thinking will be crucial.
Eva Kluge
Eva Kluge, MBA, has been Managing Director of EURAMI since 1 August. She has over 25 years of experience in senior strategic and operational roles within the travel insurance industry with a focus on medical assistance. Eva spearheaded business development and marketing for over a decade at two prominent air ambulance companies. During this period she was the recipient of multiple awards for her pioneering contributions to the industry. Eva is proficient in five languages, including Arabic. She is a proponent of proactive responses to the myriad of new challenges organisations are facing.
September 2024
Issue
In our second Air Ambulance Review of the year we examine how air ambulance crew work around geopolitical challenges; look at Asia-Pacific air ambulance provision; consider how to choose partnerships around the world to ensure wing-to-wing transfers go off without a hitch; and examine how the industry can reduce CO2 emissions.
Editorial Team
The Editorial Team updates the ITIJ website daily, and works on features for the print edition. With expert industry knowledge and years of experience in writing about complex travel insurance issues, the Editorial Team is ready to investigate and report on the topics that matter most to ITIJ's readers.