MAWDY drives the traveller experience revolution in Latin America

There is a consensus in the tourism sector about Latin America’s enormous potential, an optimism that is reflected in the data. The World Tourism Organization (WTO) forecasts that this year will already surpass pre-pandemic numbers of international visitors, and foreign investment is once again strong, underlining the confidence in the region. Global factors such as the current economic scenario or geopolitical tensions in certain areas will push the weight of Latin American tourism compared to other destinations. Likewise, trends such as sustainable tourism with local experiences are especially favourable for Latin America. We are, therefore, facing an unbeatable moment in the sector in the region and, at MAWDY, this is allowing us to offer our partners and customers differential solutions, which are very well received. At MAWDY, which has a direct presence in 23 countries, 16 of them in Latin America, we have four decades and millions of resolved cases under our belts. A global experience and knowledge of each market, to which we have recently added digital tools in our entire sales and after-sales offer, have led us to profoundly transform our value proposition, a change that we have also reflected with the launch of our new brand, MAWDY. It is this digitisation that makes it possible for us to be increasingly present in the customer experience. Some of the latest developments in this field are medical prescriptions at the destination, which, together with video consultation, can radically change the way we accompany our customers; parametric insurance, whereby, when a flight is delayed, we can instantly offer access to airport lounges or a refund; or the alerts service, which informs the user in real time of existing risks at their destination, such as an event that is expected to cause conflict or the probability of torrential rainfall. In our experience, this support to the traveller is especially valued in a destination such as Latin America. We can also state that the customers who make use of these services are satisfied and loyal customers thanks to a differential value, as reflected in all our quality indicators.

We are, therefore, facing an unbeatable moment in the sector

Among our ambitious short-term objectives, we want to continue exploring the possibilities of accompanying the traveller, which we no longer consider to be during the trip exclusively, but also before and after; and the transformation of insurance as a permanent coverage, a line that is already producing good results in the business travel segment. We are also working on enriching our commercial offering with services beyond the traditional ones that, together with new suppliers who we consider strategic allies, we are integrating into our digital proposal through application programming interfaces (APIs). Therefore, the sector in the region is undergoing a revolution that MAWDY is promoting by helping our partners to digitise and innovate in the relationship with their customers.