Interview: Sabrina Morales, HAS Companies
Sabrina Morales, Chief Operating Officer at HAS Companies, speaks to the ITIJ team about the company’s role in the industry and how it benefits from an international presence
What role does HAS Companies play in the health insurance industry?
HAS Companies plays a key role in the health insurance industry by developing innovative technologies that help insurance providers manage medical risks in real time. Our solutions integrate generative artificial intelligence (AI), big data, and chatbots to streamline processes and improve efficiency.
By leveraging data connections and advanced analytics, we create predictive risk models that cover everything from the subscription phase through to the entire customer life cycle. This combination of cutting-edge technology, personalised services, and tailored products enhances the overall customer experience.
You have been with the company for almost 15 years. Tell us about your time there so far?
I began my career with the company as an operator. Through hard work, dedication, and continuous training, I was able to advance to the role of COO. With a team that I helped train and develop in-house, we successfully established a holding company that focuses on services such as third-party administration (TPA), cost containment, and white-label solutions for the sector.
Each area, whether it’s international medical insurance, technological development, or cost containment, requires a deep understanding of its specific complexities and demands
By deeply understanding the needs of the health insurance market, we created tailored products and innovative technological solutions. Today, with a team of over 700 people, we can provide assistance worldwide, without any geographic restrictions, and offer international health insurance services on a global scale.
What has been the most challenging aspect of your role?
I wouldn’t say there’s just one challenge, as my journey with the company has been full of learning and growth. I started as an Assistance Coordinator in 2010 and have worked my way up to this position. Every day presents new challenges, but I’d say the most challenging aspect has been leading people and helping them grow within the company.
What has been most rewarding?
I believe it has been the ability to lead people to succeed in the industry, as well as maintaining strong client relationships by consistently exceeding their expectations.
HAS Companies specialises in many aspects of travel, including international health insurance, technological developments and cost containment. Are there any challenges to working across such a wide range of areas?
Yes, working across such a wide range of areas does come with its challenges, particularly in terms of ensuring that each department and initiative aligns with the company’s overall goals and standards. Each area, whether it’s international medical insurance, technological development, or cost containment, requires a deep understanding of its specific complexities and demands. The key challenge is managing and coordinating these diverse functions effectively while still fostering innovation and maintaining quality across all of them. However, this diversity also presents an exciting opportunity for growth and learning, as it allows us to address a broad spectrum of needs and develop integrated solutions that benefit our clients.
Are there any benefits to being a company with international scope?
Absolutely, there are numerous benefits to having an international scope. First and foremost, it allows us to access a broader market, providing us with diverse perspectives and insights into different regions’ needs, especially in the healthcare and insurance sectors. This global reach enables us to develop more innovative solutions that are adaptable to various markets, which helps us stay competitive and relevant.
Additionally, working internationally strengthens our ability to provide seamless support and service to clients worldwide, ensuring we can meet their needs regardless of location. It also fosters collaboration among our teams across different regions, which enhances creativity and problem-solving.
Over the past two decades, what changes have you noticed in the wider industry?
The most significant change has been the advancement of technology. The industry has evolved with the digitalisation of services, offering more customised coverage options, and enabling faster coordination and delivery. Technology now allows for immediate responses, and today’s users expect more flexible insurance solutions tailored to their individual needs. The key driver of this change has been innovation, with a focus on providing agile, borderless services that meet the evolving demands of the market.
What’s next for HAS Companies?
Our focus is on growing alongside our current clients, particularly in the white-label and TPA sectors, and evolving with them as their needs change. We’re also expanding the value proposition of Elite Global Doctor, aiming to improve healthcare access and support the lives of many more people.
Working internationally strengthens our ability to provide seamless support and service to clients worldwide, ensuring we can meet their needs regardless of location
Additionally, we are focused on generating more clients by increasing our presence in the international private medical insurance market with innovative solutions, offering 24/7 service and tailored coverage.
On a broader scale, we’re excited about the new technological solutions we’ve been developing, which will play a key role in attracting new clients and shaping the future of HAS.
May 2025
Issue
In this issue of ITIJ we consider cultural considerations and understanding in the Middle East and Africa; look at IPMI in the MEA region and the customisation of policies; and gain insights from woman in leadership positions who share the obstacles and opportunities they have encountered.
Sabrina Morales
Sabrina leads strategic planning, establishment, management, implementation, and monitoring of operational programmes, ensuring alignment with international quality standards. She is an international negotiator with a master’s degree in Organisational Development and extensive experience in management, marketing, communication, and human resources, primarily focused on corporate clients.