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Industry Voice: The evolution of business travel

Travel Risk Management
1 Feb 2024 | Suzanne Sangiovese
Featured in ITIJ 277 | February 2024
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Suzanne Sangiovese, Director of Travel and Technology at Riskline, explains how AI and travel risk intelligence are shaping the future of business travel

In the era of digital transformation, artificial intelligence (AI) has become a cornerstone of corporate strategy, including in the realm of business travel. With the dynamic nature of our world, gripped by political, health, and environmental crises, businesses are increasingly dependent on robust travel risk intelligence (TRI) and management tools. As they strive for continuity amidst the volatility, the integration of sophisticated AI and automation technologies is reshaping the approach to travel risk management, offering more effective ways to navigate uncertainties without incurring unforeseen costs or delays.

The AI revolution in travel risk management

The sophistication of AI systems has reached unprecedented levels, equipping them with the foresight not only to predict potential disruptions but also to recommend pre-emptive measures. These intelligent systems delve into the vast sea of data, isolating legitimate threats from the benign.

This evolution in technology empowers organisations with the agility to craft responses that are both rapid and strategically sound. AI’s predictive prowess extends to the travel industry as well, where such systems are adept at issuing early warnings to travellers about any looming complications that could impact their journey. By doing so, these systems offer a window of opportunity for individuals and companies alike to engage in proactive decision-making, well in advance of any potential crisis point.

The implication of these developments is profound, transforming the reactive nature of traditional risk management into a proactive stance. With the aid of AI, decision-makers are equipped with the insights necessary to navigate the complexities of modern travel, ensuring that measures can be taken to mitigate risks effectively. The advanced algorithms of AI do not merely alert travellers to the existence of potential issues but also provide a suite of viable alternatives, guiding them toward the safest and most efficient outcomes.

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Real-time monitoring and predictive analytics

Modern AI tools harness the power of a continuous stream of real-time data and information from a diverse range of sources, including social media, news agencies, official government warnings, and meteorological updates. At the heart of these systems are often advanced machine learning algorithms, which tirelessly analyse the influx of data to discern patterns and signals that might affect travel logistics.

This intelligent analysis is calibrated to measure the potential impact on travel with remarkable precision, considering variables such as geopolitical stability, weather patterns, transport strikes, and health alerts. By assimilating this broad spectrum of data, AI tools can pinpoint with impressive accuracy the timing and nature of possible travel disruptions.

AI tools can pinpoint with impressive accuracy the timing and nature of possible travel disruptions

Such granular insights allow the proactive adjustment of travel plans, ensuring that both the safety of travellers and the continuity of business operations are upheld. The real-time nature of this surveillance system functions as an early-warning radar, detecting issues that could escalate into more significant threats. With AI’s vigilant oversight, travel interruptions can be anticipated and often circumvented through the recommendation of alternative arrangements.

Travellers, therefore, are not left to react to unforeseen events; instead, they are equipped with timely, data-driven advice that enables them to make informed decisions ahead of time. This proactive approach transforms the uncertainty of travel into a manageable risk, enhancing the security and efficiency of global mobility.

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Personalisation at scale: traveller risk profiles

Where traditional risk assessments frequently fell short, offering broad, one-size-fits-all advice bereft of nuanced context, AI is stepping in to bridge that gap. By harnessing the depth and diversity of data available, AI systems can finely tune risk advisories to the distinct contours of an individual traveller’s profile.

This bespoke customisation considers a range of personal factors, from the traveller’s historical preferences, behaviours, gender, and medical considerations to their current risk tolerance levels, and even extends to the particular demands of their upcoming travel itineraries.

AI systems can finely tune risk advisories to the distinct contours of an individual traveller’s profile

No longer are travellers met with generic, static advisories. Instead, they receive dynamic, context-rich guidance that is both pertinent and immediately useful. This ensures that the information provided is not just of interest but serves as a practical toolkit for travellers to navigate the complexities of travel. The AI-driven advisories are crafted to be intuitive and clear, prompting travellers with actionable steps that directly address the specific challenges they may face, thus elevating the safety, efficiency, and overall experience of their travel journey.

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Enhanced duty of care and cost efficiency

The deployment of AI in travel risk intelligence exemplifies a commitment to duty of care, safeguarding the wellbeing of employees while travelling. AI-driven strategies can alert businesses to the necessity of altering travel itineraries, sometimes even suggesting the cancellation of trips if the risk outweighs the benefits. This not only reinforces risk management protocols but also contributes to cost efficiency by avoiding unnecessary expenditures related to travel disruptions.

The deployment of AI in travel risk intelligence exemplifies a commitment to duty of care

The robust analytical capabilities of AI have significantly reduced the guesswork involved in managing travel risks. By recognising patterns and correlations within large data sets, AI provides actionable insights, allowing companies to anticipate which events might disrupt travel plans and how to best circumvent them.

Firstly, AI enhances the customisation of travel insurance packages. By analysing a traveller’s past behaviours and preferences, AI can tailor insurance plans to match the specific risks associated with individual travel patterns. This means that companies pay only for the coverage they truly need, rather than overinvesting in one-size-fits-all policies that may cover superfluous scenarios.

Moreover, AI’s predictive capabilities allow businesses to identify potential risks in advance, such as political unrest, natural disasters, or health epidemics in certain regions. With this information, travel managers can make informed decisions about where and when employees should travel. This can lead to choosing safer destinations with lower insurance costs or postponing trips to avoid high-premium periods, thereby reducing the overall cost of insurance.

In the event of an incident, AI-driven tools can provide immediate assistance to travellers, offering real-time advice and support. This immediate response can often prevent situations from escalating, which might otherwise result in more substantial claims and hence higher insurance costs.

AI’s role in streamlining and personalising the insurance process, coupled with its predictive analytics, not only serves to protect employees better but also aids in managing the financial outlay associated with business travel.

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Future-proofing business travel

AI is now a strategic partner in travel management, offering a dynamic and adaptable framework for addressing travel-related challenges. The integration of AI into travel risk strategies is transforming the way companies approach business travel, making it safer, more efficient, and more aligned with business goals.

AI is no longer an optional enhancement but a critical component of any forward-thinking travel management strategy

AI is no longer an optional enhancement but a critical component of any forward-thinking travel management strategy. It is the catalyst for a new era of travel intelligence – one that prioritises the safety of travellers, the optimisation of costs, and the assurance that business objectives are met with resilience and adaptability.

The evolution of business travel demands a new paradigm, one that embraces AI and automation as integral to managing travel risks. With these advanced tools, companies can protect their people, manage costs effectively, and ensure that business not only continues but thrives. As business travel becomes more complex, AI provides the clarity and foresight needed to navigate the journey ahead, proving itself to be an invaluable ally in the corporate world’s ongoing quest for growth and stability.

ITIJ magazine cover

February 2024
 Issue

In this issue of ITIJ we look at winter sports and ask if the risks are being fairly priced by underwriters; examine the recovery of the cruise sector and what this might mean for assistance companies in challenging regions; and explore the relationship between insurers and providers and consider what can be done to improve the challenges the partnerships face.

Read full issue
Travel Risk Management
1 Feb 2024
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Suzanne Sangiovese

Suzanne Sangiovese has over a decade of experience in the travel industry. In her role as Director of Travel and Technology at Riskline, she oversees developing and implementing strategies that promote Riskline’s growth in the travel sector, as well as fostering the new vision for the company’s technical products. Suzanne serves on the Global Business Travel Association (GBTA) Europe’s Risk Committee and is a member of the Women in APIs community. She holds an MSc in International Security and Global Governance from Birkbeck, University of London.

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