UK travel sales on the rise despite ongoing disruption

Data from the platform shows a steady incline in performance throughout the first few months, instead of the usual January peak. By the end of Q1, international travel was accounting for 57 per cent of all bookings made year-to-date, up 43 per cent from the same period last year.

Despite airlines announcing that hundreds of flights would be cancelled throughout the summer, travel bookings have continued an upwards trajectory. Comparing Q2 to Q1, travel browsing has increased by 10 per cent, bookings by 13 per cent and revenue by 15 per cent.

Coaches and cruises see increase in bookings

However, amid the flight disruption, other modes of travel are on the rise. Coaches and cruises saw the greatest increase in bookings, up 102 per cent and 100 per cent quarter on quarter (QoQ) respectively. Trains saw the greatest uplift in revenue, up 120 per cent QoQ. Airline bookings were comparatively lower but still up QoQ by 30 per cent, with revenue up 29 per cent. Meanwhile, online travel agencies have seen bookings drop by one per cent QoQ, and revenue increase slightly by two per cent.

Joelle Hillman, Travel Client Partner at Awin, commented: “With so many consumers missing out on holiday and travel plans over the last couple of years, many are planning to get away and treating their holiday as a priority expense amid the cost-of-living crisis.

“While staffing shortages, airport disruption, and flight cancellations are undoubtedly impacting consumer confidence, many Brits are not giving up on their hopes to travel abroad this year. However, throughout Q3, the potential is that we’ll see an increase in last-minute trip bookings from consumers still eager to get away to warmer climes with greater certainty that their flight will go ahead.”