PATA and Skål sign agreement
The Pacific Asia Travel Association (PATA) and the international association of travel and tourism professionals, Skål International, have announced the signing of a new organisational partnership.
The Pacific Asia Travel Association (PATA) and the international association of travel and tourism professionals, Skål International, have announced the signing of a new organisational partnership.
The Memorandum of Understanding (MoU) is aimed at promoting the responsible development of travel and tourism in the Asia Pacific region, and was signed by PATA CEO Dr Mario Hardy and Skål International CEO Daniela Otero during the recent 47th Skål Asia Congress in Macao, China. Through the agreement, both parties will have access to each other’s knowledge and research, will reciprocate in event participation, support mutually agreed advocacy positions, and enhance access for the benefit of members of both organisations.
Dr Hardy said, “PATA and Skål are very similar in many regards. Like PATA, Skål has a long-storied history having been founded in 1934 and through the years its members have fostered a great spirit of friendship and camaraderie. They are also committed to the development of young tourism professionals and students through Young Skål. This partnership helps align both our missions in developing a responsible tourism industry and look forward to working to with them towards this goal.”