Rand value draws tourists

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More British people are heading off to South Africa for a holiday thanks to a weak South African rand meaning that tourists can get an awful lot more for their British pounds than they would have done previously. Adding to the popularity of South Africa as a tourist destination is Cape Town’s designation by The New York Times as the world’s top place to visit in 2014.

Enver Duminy, CEO of Cape Town Tourism, confirmed: “If you look at our key source markets – the UK, US, Germany and Netherlands – the exchange rate is in the favour of those travellers, which is great news for us [as it] means that we become a lot more affordable for a lot more people wanting to leave Europe or the US.” Figures from Cape Town Tourism for the end of last year certainly indicate a positive trend, with foreign arrivals up by 14 per cent year-on-year and hotels reporting strong occupancy rates.