InsureMyTrip enhances web offering

Company brief

US-based insurance comparison website InsureMyTrip has enhanced its website, which has been designed to simplify the way consumers purchase travel insurance. The redesigned website makes it easier than ever to view and compare the different insurance plans on offer from the 27 companies represented on the site.

“We spent months researching consumer buying habits and redesigned our site to provide travellers with a better online experience. The result is a responsive design with streamlined navigation and more educational content. Now, travellers looking for the right insurance plan can view, compare and choose a plan with renewed confidence from either a desktop or mobile device,” said Jim Grace, CEO of InsureMyTrip.

Just some of the enhancements made to the site include improved navigation, faster access to quotes, a media centre that gives consumers access to articles about buying and using travel insurance, reviews, live chat functionality and improved website assistance.