ACE teams with RAC

Company brief

RACACE Group recently announced that it has entered into a partnership with RAC in the UK to offer travel insurance under the RAC brand. RAC currently provides a wide range of motor-related services and products to its seven million private and corporate members. The new travel insurance product will be sold through a dedicated online insurance channel as well as via its team of European breakdown specialists. The new travel insurance product range offers a choice of cover from a competitively priced Basic level through to a comprehensive Executive level. A bespoke Driving product has also been launched for customers driving to Europe on holiday with additional cover included as standard for satellite navigation systems, safety and awareness kits (visibility vest, triangle and portable breathalyser kit), carjacking, emergency overseas vet bills and golf equipment. Chris Price, regional director of travel for ACE in the EMEA, said: “We are delighted to partner with RAC. At ACE, we are keen to form long-term relationships with established, loyal and exciting brands. As organisations, we share many of the same values, including a clear focus on developing the right products to meet customer needs, providing choice to serve individual requirements, and delivering  high-quality service all of the time.”