Cover-More takes to Aussie rules

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Company brief

Australian football league team the Gold Coast SUNS (GC SUNS) has announced a new ‘major’ partnership with Cover-More Travel Insurance. The deal will see Cover-More become the exclusive travel partners for the Aussie rules team.

 “We’re absolutely thrilled to welcome a global specialist like Cover-More to the Gold Coast in a partnership which brings together our club, Australia’s number one travel destination and Australia’s number one travel insurance provider,” said GC SUNS CEO Mark Evans.

According to GC SUNS, the partnership will also benefit the club’s fans, giving them access to unique Cover-More products created not just for travel to and from games, but also whenever they travel both domestically and internationally for other activities.

Cover-More CEO Mike Emmett said that the partnership was an investment in both an exciting club and its exciting location in one of the most popular travel destinations in Australia.

 “AFL is a massive industry in Australia with a dedicated and passionate following,” he added, “and we are thrilled to associate our brand with both the AFL and one of the newest teams in the GC SUNS.”