According to a new report from the World Travel & Tourism Council (WTTC), the UK capital London generates more international tourist spend than any other city in Europe. In 2016, visitors from other countries spent approximately £11.2 billion (€18.9 billion) while in the city, with visitors from the UK itself spending a further £1.74 billion. Travel and tourism is responsible for the employment of 228,000 people in London, and the city accounts for almost 19 per cent of the industry’s contribution to the UK’s GDP.
“London is a truly international city,” said Gloria Guevara, WTTC’s president and CEO, “and the ‘London is Open’ campaign has given a very strong message of welcome to tourists from abroad, which, with a great offering and unique experiences for tourists, means the UK’s capital has gained the top spot when it comes to international tourism to cities in Europe. Uncertainty around Brexit and the impacts of terrorism will put pressure on the city’s tourism sector in 2017, however our data suggests that London is well placed to be resilient against these challenges. We expect international tourism spend to increase by seven per cent every year over the next 10 years.”
The rest of the top five cities for international visitor spend, according to the report, were Istanbul, Barcelona, Amsterdam and Paris.