A new app has been created for Chinese tourists heading to south Australia. The app, called UWAI (游外 yóu wài – ‘travel abroad’), was created by the founders of JUWAI, an app to assist Chinese nationals with buying property abroad.
Founders Simon Henry and Andrew Taylor say that the new app aims to make engaging with locals, doing business or even just ordering a meal easier for Chinese visitors to the region. The app is currently only available in south Australia, but Henry and Taylor plan to expand the app into other regions if the pilot proves successful.
According to JUWAI, Chinese tourism in south Australia has increased by 56 per cent over the last year, making it the fastest growing, highest spending inbound market for south Australia. The app currently features around 850 businesses that range from wineries to restaurants and tourism experiences.
“South Australia is hitting above its weight in recognition in China, thanks to government and industry initiatives,” Henry said. “We are already working on future UWAI product releases, and currently exploring wearable technology solutions, and are in talks with a leading international robotics firm.”
New direct flights between the south Australian capital Adelaide and Guangzhou on China Southern Airlines may be one of the reasons that tourism from Chinese tourists has increased so dramatically in the area.
“Successful engagement with the Chinese market is crucial for the South Australia economy,” south Australian minister for tourism Leon Bignell said. “They are an integral part of our AU$6.3 billion visitor economy, in addition to being one of our largest trading partners.”