Follow the right PATH

Company brief

In August, Canada’s RBC Insurance launched a new free mobile app, PATH, which it says will enable its travel insurance policyholders to access crucial information such as travel alerts and policy documents, and useful facilities such as a geolocator that can find local doctors and medical services.

“Our idea was to help our clients access emergency medical assistance anywhere in the world and receive up-to-date travel information and advice on the go,” said RBC Insurance’s head of travel Stacey Hughes-Brooks. “With the PATH app, RBC Insurance clients are only one click away from finding the help they need while travelling.”

The app was conceived by students participating in RBC’s Amplify programme; last spring, a number of students from across a variety of different academic disciplines were put into teams and given various business and industry challenges to solve. One of the concepts that came out of that process was PATH, which RBC has now put through production and development.

“PATH exemplifies our commitment to providing best-in-class mobile solutions to our clients and becoming a digitally enabled insurer,” said Hughes-Brooks.