A recent YouGov survey commissioned by Millennium Hotels and Resorts, which is headquartered in London, UK, has found that Brits’ decision to take less holidays in Europe was affected by the falling pound.
The survey, which went out to 4,139 adults across the UK, followed another that was conducted pre-referendum that sought to determine preferences in terms of staycations versus holidaying in Europe.
The post-referendum survey found that 66 per cent of Brits who said they planned to take less holidays in Europe revealed that their decision was affected by the falling pound. This was reportedly the same reason for the 82 per cent of millennials (defined as those aged 18-34) who said they planned to travel less in Europe.
Forty-eight per cent of respondents who said they will holiday more in the UK over the next two years also said that their decision was affected by the falling pound.
Nayan Peshkar, senior vice-president of digital, distribution and revenue strategy at Millennium Hotels and Resorts, said: “The decision to leave the EU has evidently affected people’s travel plans and has naturally led to some fresh concerns about holidaying. From wanting to make the most of Europe while we’re still a part of it, to embracing the British staycation, our survey has revealed a significant shift in attitude among a lot of the British public.”
Earlier this month, ITIJ reported on a study by ForwardKeys that revealed a boost in UK tourism following the country’s decision to leave the EU.