AXA Partners has announced the launch of AXA Affiliates, a new insurance-as-a-service (IaaS) platform that will give its digital partners the opportunity to tailor their websites and add travel insurance for their customers. The launch comes hot on the heels of AXA Singapore’s November 2018 introduction of a similar Affiliate platform; in response to the success of that launch, AXA Partners opted to develop its own platform specifically for websites offering travel-related services.
Initially, AXA Affiliates will offer a number of Shengen travel insurance policies, with plans afoot to extend the coverage and product list over various other territories. It allows affiliates to deliver a seamless insurance purchasing experience via their website, enabling them to differentiate themselves from the competition and add a new revenue scheme.
The three main advantages of the platform are fast on-boarding for affiliates – the aim is for any partner to be able to integrate travel insurance into their offering within a fortnight; easily integrated, tailored digital assets such as widgets, banners, images and son on; and financial reporting, with affiliates able to track sales performance in real time.
“We are proud to be launching AXA Affiliates,” said Erick Morazin, Senior Vice-President of Global Travel at AXA Partners. “This platform enables our business partners to deliver personalised and on-demand insurance products to their customers, in an easier way. AXA Affiliates is fully aligned with AXA’s payer-to-partner strategy, and it will help our commercial partners to enrich their customers’ experience. With AXA Affiliates, we will also be able to work better with those online partners, who favour speed of execution and enhanced revenues.”