Assist Card moves into European market

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Company brief

Assist Card, part of the Starr Companies group – a global insurance and financial services organisation – has signed an agreement with Spain’s Caser Seguros to design tailor-made travel assistance packages to sell to the European market online.

The company already had a significant presence in Spain, so it was a logical step to expand from there, said Global CEO Alexia Keglevich: “We have been in Spain for 32 years, so we know the market well. Starting to sell assistance products was a further step we had to make to close the circle. The objective is to broaden our international presence and be ever nearer to our clients around the world.”

The Ecommerce move into Europe is a follow up to Access Card’s initial operations in Latin America and its move into the US market where it began operations in February 2018. It claims sales growth of 25 per cent in 2018, to give the company a 13 per cent market share, up from just three per cent in 2015. 

Since it set up in Spain in 1986, the company’s Spanish subsidiary has become host to one of the company’s nine regional assistance centres around the world. Assist Card says it has provided help to more than half a million tourists in that time and three years ago established its own medical centre in Madrid, which now handles an average of around 150 patients a month.

Founded in 1972, the company has a network of 74 high-tech inter-connected offices worldwide handling issues from a simple medical consultation to long-haul repatriations and luggage finding. “In Spain, the most common assistance continues to be medical in all its forms,” said Country Manager of Assist Card Spain Rosa Sacramento Baglietto.

The market for online services was clear as apps and the internet are increasingly taking over from traditional telephone links, she added, with the offer of telemedicine facilities a big draw. “Our innovative telemedicine service, Telemed, has been well accepted and is much appreciated by our clients, especially among millennials,” she said.