Sri Lanka’s Tourism Development Authority has announced its intention to hit US$5 billion in tourism revenue in 2019. The island nation’s tourism industry hopes to achieve this by inviting over three million foreign visitors to its shores.
The number, while ambitious, is well within reach; 2018 saw Sri Lanka’s tourism revenue rise by 11.6 per cent compared with 2017, with $4.4 billion achieved. Data from the Tourism Development Authority found that, on average, tourists spent 11 days there, with an average daily expenditure of approximately $174.
Lonely Planet magazine recently named Sri Lanka as its number one destination for travel in 2019, and local tourism authorities hope that this will be a boon for the industry.
Last year’s leading markets for inbound tourism to Sri Lanka were India, China and Britain.