Insurers commit to dementia awareness

A nurse looking after a dementia patient.

Thursday 8 November marks the Insurance Day of Giving in the UK. Part of the Alzheimer’s Society’s Insurance United Against Dementia (IUAD) Campaign, the event will bring together a number of different companies and individuals from across the insurance sector, raising funds and building awareness in the hope of contributing to a breakthrough in the treatment of dementia. The aim is also to make businesses more dementia-friendly, and to raise £10 million over the next half a decade.

Among the more than 30 insurers that have committed their involvement are the AA, A Plan, Action 365, Admiral, Aviva, Crawford & Company, the Chartered Insurance Institute, JLT Specialty, PIB, QBE, Touchstone Underwriting and Zurich.

“People with dementia tell us that when businesses gain a better understanding of dementia and its challenges, and take action, it can make a huge difference to their lives,” said Jeremy Hughes, Chief Executive of the Alzheimer’s Society. “By uniting with the Alzheimer’s Society through our Insurance United Against Dementia initiative and taking part in the Insurance Day of Giving, the sector is leading the way in tackling stigma and empowering people affected to live the lives they want, and funding our world-leading research to improve care and ultimately find a cure.”

Phil Bayles, IUAD and Aviva Board Member, added: “With one person in the UK developing  dementia every three minutes, the condition affects nearly half of us either directly or through a loved one. Through the Insurance United Against Dementia campaign, we have the opportunity to change this. I’m delighted to see IUAD going from strength to strength, and by uniting on 8 November, we can all be a part of this remarkable campaign, demonstrating just how powerful we are as an industry. We have the capacity to make a lasting and positive impact on society, so sign up, and be a part of something special.”