Corporate rebranding for Global Excel

Blocks spelling out the word "rebrand".
Company brief

Global healthcare risk management solutions provider Global Excel Management Inc. has announced that its subsidiaries Olympus Managed Health Care, ChoiceNet International México SA and ChargeCare International are to undergo corporate rebranding. Going forward, all these subsidiaries will do business under the Global Excel umbrella.

The rebranding will be a multi-faceted process, including a new corporate website and a variety of new marketing materials and strategies, although the client portal and corporate landing page addresses will stay the same.

“This is the right time for our Global Excel family to look and feel the same way,” said CEO Reg Allatt. “Our clients and their members are driving the demand for more international services. They want the Global Excel experience in more locations than where we’ve traditionally served. That expansion is reflected in our vision of transforming and simplifying the access to healthcare around the world.”