A slam-dunk for Cover-More

Company brief

Australian travel insurer Cover-More has announced a new partnership with Australian basketball team the Sydney Kings.

The year-long deal was welcomed by Sydney Kings GM of Basketball, Jeff Van Groningen, who complimented the insurer on its Sydney roots. “They are a Sydney-born brand that has had amazing success in Australia and globally in the 30 years since they began,” he said. “[This year] is the Kings’ 30th anniversary as well, and we believe our partnership with Cover-More will deliver strong commercial and brand benefits for both of us.”

Cover-More also has deals in place with two other sports teams: Australian Football League team the Gold Coast Suns, and UK soccer team Arsenal Football Club.

“While we’re now spread across the globe in 22 countries, Cover-More was created in Sydney in 1986 and Sydney remains our head office. So it’s natural that we wanted to partner with a sporting team in our home town,” said Cover-More CEO Mike Emmett. “And we genuinely like what we see in the Sydney Kings. They are a club with big dreams and an even bigger focus on teamwork, talent development and making the most of opportunities.”