MSIG makes start-up accelerator link

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Insurance

Asian insurer MSIG Insurance has announced a new strategic partnership with global start-up accelerator and corporate innovation platform Plug and Play, which aims to promote innovation within general insurance.

The partnership will mean that MSIG Insurance will become a founding partner of Plug and Play’s insurtech platform in Singapore, meaning MSIG can connect and build relationships with start-ups. MSIG says that the move will also benefit its digital strategy to build digital products which improve efficiencies and encouraging a robust innovation culture in the region.

“Customers’ expectations of insurance are changing as technology plays a more important role in their day-to-day lives. Our partnership with Plug and Play is one of the ways for us to stay on top of this change and explore ways to serve our customers and partners better,” said Mr Philip Kent, Executive Vice-President, Planning and Chairman, Digital Taskforce Asia, MSIG.