Cover-More continues European expansion

Company brief

Travel insurer Cover-More Group has announced that it has purchased UK-based Blue Insurance, a travel insurance intermediary that focuses on niche insurance, such as car hire excess.

Cover-More has said that the acquisition will provide them with Blue Insurance’s direct-to-consumer distribution capabilities through brands such as,,,, and

“The acquisition of Blue Insurance provides Cover-More with scale in local online travel insurance and car hire excess insurance markets and compliments our Halo Insurance Services business in the UK which is the leading provider of car hire excess insurance,” said Cover-More Group Chief Executive Officer Mike Emmett.

He also praised Blue Insurance’s successful diversification of its product lines and asserted that the move is part of Cover-More’s wider European expansion plans.

“This is a win for travellers and for consumers as we marry Blue Insurance’s offering with Cover-More’s personalisation technology and customer-centric approach,” said Co-Founder and Managing Director of Blue Insurance, Ciaran Mulligan. “Both Blue and Cover-More share a determination and ability to offer our customers something different, both in product and service.”