Legal expenses insurer Das Group has announced that it has launched a suite of cyber security guidance and information tailored for virtual assistants Amazon Alexa and Google Assistant.
Owners of these virtual assistants will now be able to ask them various questions surrounding cyber security, and their devices will respond with information about staying stay online, understanding the breadth and nature of cyber risks, and what courses of action to take should things go wrong. The ‘skill’ will be available to download for free from the assistants’ respective online stores.
Additionally, DAS plans to work with brokers and other strategic business partners to develop bespoke white-label versions of this skill, so that partners can tailor their own propositions for their customers.
The skill was developed in response to the results of a survey DAS undertook recently, which found that many consumers are in ‘cyber denial’ when it comes to knowing about strong passwords, when to use antivirus software, when to update systems and so on.
“The development and launch of these assistants follows on from the granular research we carried out in our DAS Market Barometer: Cyber, which highlighted potential issues for both small businesses and individual consumers with cyber awareness, understanding and security,” said James Henderson, Managing Director Insurance UK & Ireland at DAS UK Group. “The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products. Therefore it is vital that we are at the forefront of technical innovations that will digitise our business and provide us with opportunities to reach potentially vast new audiences. As a company we have begun a process of constant innovation.”
Earlier this year, DAS was the first insurer of its kind to launch a legal expenses insurance skill for Alexa.