Willis adjusts Africa strategy

Willis Towers Watson has announced some adjustments to its ongoing business strategy in Africa.
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Global advisory, broking and solutions firm Willis Towers Watson has announced some adjustments to its ongoing business strategy in Africa. The company plans to forge new strategic partnerships and correspondent arrangements in various markets within the continent, in the hope that this will drive further expansion in the region, which is seen as a major potential revenue source going forward.

Willis is presently in talks with relevant parties in Algeria, Benin, Burkina Faso, the Central African Republic, Chad, the Democratic Republic of the Congo, Gabon, Guinea, Liberia, Madagascar, Mali, Niger, Sierra Leone and Togo.

“While we have demonstrated strength in French-speaking Africa and our broking business, we are also looking to grow and develop our business in other areas of the continent,” explained Adam Garrard, Head of International at the company. “We will continue to deliver our corporate risk, advisory and insurance solutions to both our local and international clients in these markets using corresponding partners.”