US tourists tempted by Reykjavik


Reykjavik, Iceland has rapidly risen as one of the top European travel destinations in 2018 for US travellers, with Allianz Global Assistance observing it jumping from 17th most popular in 2017 to third most popular this year.

Allianz Global Assistance reviewed trips by US travellers planned between Memorial Day (28 May) and Labor Day (3 September), finding that despite London, UK and Paris, France still remaining the top two destinations, visitor numbers to Reykjavik have continued to rise. The city was ranked 28th in 2015, but Allianz Global Assistance believes increased direct airlift to Iceland from the US, as well as the county’s beautiful landscapes, have led to the increase, despite talk of limiting the number of visitors.

Barcelona, Spain has dropped in this year’s rankings, falling from fifth to seventh, possibly due to the recent high-profile terrorist attack on Las Ramblas and political unrest in the city as it looks to separate from the rest of Spain, plus the negative perception of tourists in the city. Nice, France broke into the top 20 for the first time, however, with two per cent of all trips flying into the city.

“More and more Americans are flocking to Reykjavik, Iceland this summer, along with other new popular summer destinations like Nice,” said Daniel Durazo, Director of Communications at Allianz Global Assistance USA. “Regardless of whether you’re travelling to a long-time favorite or new hot spot in Europe, it’s important to protect yourself and your travel investment with a travel insurance policy. In these uncertain times, travel insurance can assist in the case of trip cancellations and delays, medical emergencies and more. For instance, it may be important to find a policy that covers cancellation for a terrorist attack occurring at your destination prior to your arrival.”