Dubai tourism invests in blockchain

The dubai skyline

The Dubai Department of Tourism and Commerce Marketing (DTCM) has announced a new blockchain enabled marketplace that will connect potential buyers directly to hotels and tour operators.

Named ‘Tourism 2.0’, the technology is part of a wider goal to make Dubai a major destination for tourism, business travel and events by 2020. The business-to-business marketplace will allow hotel operators and tour operators to connect directly, meaning that offers and availability can be more effectively and efficiently communicated to customers.

“By increasing the pace of digital transformation in the travel sector, Dubai is positioned to expand tourism by bringing innovative startups into the ecosystem, which will ultimately deliver value in terms of higher and faster visitor conversion, and greater GDP impact,” said Helal Saeed Al Merri, Director General of DTCM. He added that the early adoption of the technology would help to ‘streamline bookings and create democracy in travel for all’.

Dubai hopes to attain 20 million visitors per year by 2020. In 2017 it welcomed 15.8 million.