The unstoppable rise of Chinese tourists


New data from ForwardKeys suggests that 2018 will see Europe benefit from the rising number of Chinese air passengers. The global travel intelligence firm analyses 17 million flight booking transactions daily, and predicts that due to the introduction of nine new routes and the resumption of one route from China to Europe in the first half of this year – with several further new routes mooted – Europe will now experience a benefit that was seen by the US in 2016 and Australia last year.

According to ForwardKeys, by June this year an extra 30 flights a week will travel between China and Europe. With an average of 200 seats per flight, this means 6,000 more seats for Chinese tourists heading to Europe.

“It seems that the EU-China Tourism Year is having a positive impact on travel in both directions,” said Olivier Jager, CEO and co-founder of ForwardKeys. “The Chinese have been growing in confidence for international travel for some time now and that trend is being reciprocated. Europe clearly has a lot to gain from this increased capacity, because the Chinese are ready to spend money on luxury goods while on holiday, providing good opportunities for European retailers.”