The UN World Tourism Organization (UNWTO) and the European Parliament recently signed a new agreement, as part of a commitment to deepening tourism co-operation, enhancing connectivity and leveraging new technology to maximise the sector’s contribution to employment and financial growth in the European Union (EU), as well as improving sustainability.
Europe receives half of global international visitor arrivals, making it the leading tourism market in the world, and last year tourism to Europe grew by eight per cent, one-per-cent higher than the world average, with a total of 671 million arrivals.
“Over the next 10 years, tourism can create more than five million new jobs, not least because the number of tourists is set to double to more than two billion,” said Antonio Tajani, President of the European Parliament. “Europe must not let this opportunity pass by. Through the growth of tourism, we can offer real prospects for the new generations and boost strategic sectors of the economy, such as transport, trade, luxury goods, shipbuilding, construction, agri-foodstuffs and the cultural and creative industries. We can’t just wait for this to happen by itself. We must work, including with UNWTO, to improve our competitiveness and our skills, to face the challenges of digitalisation and to promote Europe as the world’s number one tourist destination.”