After weathering two years of sharp decline due to terrorist attacks and a failed coup, Turkey’s tourism industry rebounded in 2017, growing by around 18.9 per cent, according to data from the Turkish Statistical Institution (Turk Stat).
Tourism in the country hit a peak in 2014, bringing in a record-breaking $34 billion, but has dropped rapidly since then due to social and political turmoil. After a year filled with intense security campaigns and media advertising, Turkey’s tourism market grew in 2017, with the revenue total for the year coming in at $26.3 billion. Tourists also spent freely whilst holidaying in Turkey, with around $3 billion being spent on clothing, $1 billion on souvenirs and around $100 million on Turkish carpets and rugs alone.
“This news is in line with expectations for 2018 that the Turkish tourism industry can bounce back to 2014 figures and achieve its 2023 goals to be one of the top visited destinations in the world,” said Julian Walker, MD of Turkish property agency Spot Blue. “The flight market between the UK and Turkey is set to play a major part in this comeback after many UK airlines drastically increased their seat capacity.”
There is further good news for the Turkish market, with TUROB, the hotel association of Turkey, showing that there has been an 18-per-cent increase year-on-year in hotel occupancy rates, the highest growth in this area in Europe. However, TUROB are being cautious, pointing out that the average daily room rate in 2017 fell by 12 per cent, meaning profits were not as high as they could have been.