How do you market a hospitals services to insurers and patients effectively?
How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…
National Business Association of Colombia leads the Colombian medical tourism strategy
Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers
Mental health, wellness and resilience - how insurance can help
Support for the mental wellbeing of clients is becoming ever more important. Robin Ingle shares his thoughts on the impact the pandemic has had on mental health, and how the…
Arjan Toor, CEO at Cigna Europe, discusses why health insurance providers need to up their game when it comes to helping their members before they are ill
Data analytics and healthcare cost management: a match made in heaven
ITIJ sat down with Global Excel to learn how their Operations Team and Complex Claims Unit use Data Analytics to improve the customer experience, control costs and forecast for better…
