How do you market a hospitals services to insurers and patients effectively?

How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…

National Business Association of Colombia leads the Colombian medical tourism strategy

Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers

Mental health, wellness and resilience - how insurance can help

Support for the mental wellbeing of clients is becoming ever more important. Robin Ingle shares his thoughts on the impact the pandemic has had on mental health, and how the…

Leveraging thought leadership to optimise business growth

Lorien Cross, Founder & Strategist of Chimera Content Marketing, shared her expertise with ITIJ about how executives can use their experience to showcase innovation and boost their reach

Why preventative care matters

Arjan Toor, CEO at Cigna Europe, discusses why health insurance providers need to up their game when it comes to helping their members before they are ill

Taking on a transformation

ITIJ spoke to Tariq Siddiqi, Director at William Russell, about how he is settling into his new role, and his vision for the future