LV=’s survey shows that more people are now choosing to revisit the same holiday spot rather than try somewhere new. Almost two thirds (60 per cent) of Brits have been to the same holiday destination more than once during the past five years and one in five (22 per cent) are planning to revisit a resort later this year.
It seems that British holidaymakers like to know what they are getting on holiday and once they find somewhere they like, they go back again and again. Of those who have been to the same holiday spot more than once, almost a third (29 per cent) have been more than three times in the last five years and one in twenty (five per cent) has even been back more than 10 times.
Returning to the tried and tested does not end with the location, as many holidaymakers even do the same things each time. Two-fifths of these boomerang holidaymakers (40 per cent) say they eat in the same restaurant that they did on a previous trip, while others stay in the same resort (38 per cent) and one in ten (9 per cent) does the same activities. Almost two-fifths (38 per cent) go to the same beach, almost a third (29 per cent) will go to the same bar or pub and 15 per cent even say they sit in exactly the same spot as on a previous trip.
The most common types of holidays that Brits are likely to repeat are relaxing beach breaks (48 per cent), sightseeing trips (22 per cent) and city breaks (18 per cent). The most popular places to return to are Tenerife, Paris, Florida, Benidorm and Majorca. Good weather is a main reason for selecting the same location (38 per cent), followed by reasonable prices (35 per cent) and the location being family friendly (15 per cent).
Yet this familiarity can lull holidaymakers into a false sense of security. Around one in three Brits (30 per cent) says that they don’t always get travel insurance if they’re going to a place they’ve been to before, which leaves them unprotected should they have an accident, fall ill, or are a victim of crime.
“Travelling to somewhere you have been to before can make planning a holiday much simpler,” said Selwyn Fernandes, managing director of LV= travel insurance. “It is easy to let your guard down because you already know the destination but things can sometimes go wrong when you’re on holiday. It’s important to make sure you have the right cover in place to protect you on your break so you can relax and just enjoy your holiday.”