Tourists embrace culinary travel
According to data from Booking.com, global travellers are embracing culinary travel, with more than 61 per cent of surveyed travellers saying that they have great food and drink in mind when selecting a holiday destination.
The website analysed data from over 50,000 travellers, also finding that 54 per cent are hungry for unique dining experiences when heading off on trips, and that 34 per cent say that they are interested in food-inspired holidays and plan to take one this year (rising to 40 per cent for the millennial demographic). Forty-nine per cent of travellers, meanwhile, said that they want to be more adventurous with the food and drink they consume while off on trips (rising to 60 per cent of millennials) and 64 per cent said that they had pledged to eat more local food this year when on holiday.
“Food plays a huge role in our travel choices and ultimately in our overall travel experiences,” said Pepijn Rijvers, Booking.com’s Senior Vice-President and Chief Marketing Officer. “Trying the local and street food is a great way for travellers to really embrace the local culture, get immersed in local communities and explore the new and different. Using our endorsements from real traveller reviews can help you identify the best places to try and new places to discover so you can taste your way around the world!”