The peak time for a post-school holiday season break was identified by Direct Line as being the second week of September (38 per cent), followed by the last two weeks of September (26 per cent). While eight per cent of those organising a holiday once the high season has passed said they were planning to get away in October, others are already booking for the winter months of November and December.
When it comes to identifying who is jetting away, group bookings are driving demand (65 per cent), followed by couples (22 per cent) and single travellers (12 per cent). The most popular destinations identified for groups and single travellers are the Balearics, with Brits jetting away to chase late season sun and enjoy the Ibiza closing parties. Mainland Spain is the second most popular destination for Brits looking for a holiday now the high season is over. Travel agents revealed that demand for these destinations is being driven by a desire for great nightlife, beaches and culture.
When it comes to couples getting away this autumn, demand is highest for European city breaks. Once out of the school holidays, cheaper flights to the likes of Barcelona, Paris, Rome and Berlin makes these attractive options for couples looking for a bargain. The second-most-popular vacation spot for couples is the Greek islands, followed by long haul destinations to the likes of the United States and Thailand. Travel agents highlighted romance, culture and atmosphere as the key deciding factors for couples looking for an autumn break.
Tom Bishop, head of travel insurance at Direct Line, commented on the findings: “Those travelling without children can avoid the school holiday premium and make great savings by jetting away in September. Waiting until the start of autumn to get away can mean a calmer, cheaper holiday and a healthy dose of sunshine just as the nights start drawing in at home.”