Promotion to make travel insurance more attractive
Brazilian company Smiles, airline GOL's travel platform, has partnered with Brazilian insurer SulAmérica to promote its travel insurance
Customers who purchase SulAmérica’s Viagem insurance for national trips within Brazil receive 10 miles on their Smiles account. In addition to travelling with peace of mind, with cover ranging from lost luggage to hospital and dental medical expenses, customers accumulate miles that can be used during the trip or for new destinations. Smiles is also offering to redeem credits with Uber or give discounts for visiting Spain with Air Europa.
Three national plans available
The travel insurance is valid for passengers with an issued ticket either on Smiles or another partner airline website. For this promotion, three national plans are included: Brazil, Brazil Compact and Brazil Prestige.
In October, Smiles launched a travel insurance plan in partnership with SulAmérica. The values of the packages start from R$3 (US$0.53) for 300 miles. The payment can be made via redemption of miles or a credit card, as another alternative to accumulate points.