New protection service for ski travellers

Melting snow

The joint venture from Issta and Setoo is designed to protect ski customers against poor snow conditions

The Ski Protection Guarantee is a first-of-its-kind service for Israeli consumers. Offered via the website of Israeli travel agency Issta and supported by insurtech Setoo’s insurance and protection-as-a-service platform, when customers book a skiing holiday up to one month in advance, they can rest assured that they will be informed in advance if bad conditions are likely to affect their trip. After receiving the alert, it is up to customers whether they want to risk carrying on with their holiday regardless or cancel and receive a full refund.

Unsurprisingly, the impetus behind developing the Ski Protection Guarantee is at least partly down to climate change – unexpected and extreme weather events are increasingly common and must be considered when booking a holiday, and for a weather-dependent trip such as a skiing holiday, climactic variations are a heightened risk. Setoo’s platform crunches large quantities of weather forecast data in the hope that customers can get ahead of any melting snow or other potentially disruptive event.

“At Issta, we focus all our efforts on delivering the most enjoyable holiday experience,” commented Nevo Gal, Vice-President of Business Development and Board Member at Issta. “With the flexibility and broad range of protection and insurance products provided through Setoo’s platform – also including lounge access in case of flight delay and more – we are confident we will meet our strategic goals and help increase customer loyalty. The full control over the platform combined with our in-depth understanding of customers’ concerns while travelling allow us to create the protection products we know are best suited to each type of Issta traveller.”