Introducing the Collinson Airport Alliance
Collinson Group has launched Collinson Airport Alliance, a first-of-its-kind industry initiative that brings together service providers from across the airport ecosystem to enhance customer experience
Mignon Buckingham, Corporate Strategy Officer at Collinson, provided an insight into the origins of the initiative. “Working with airports globally to manage loyalty, relationships and the traveller experience, we have come to realise that the experience is still too fragmented and disconnected. This increases traveller frustration and dissatisfaction and impedes growth for airport operators and in-airport businesses,” she said.
She went on to describe how the Alliance aims to change that: “We’re transforming how the airport customer ecosystem functions, by connecting different parties with a targeted focus under one alliance with common integration standards and interfaces, to deliver a fundamentally enhanced and integrated experience for travellers.”
The Alliance comprises startups, scaleups and longstanding airport businesses worldwide that can access Collinson’s network of partners, leading technology and extensive customer engagement expertise to accelerate growth and enhance revenue performance. “There are a lot of creative startups out there, with some great ideas on how to improve the airport experience. With Collinson’s global reach, resources, technical standards and platforms, we see the Alliance as an invaluable partner in supporting these companies on their growth journeys,” Buckingham said.
Collinson said that launching the Alliance positions Collinson to be more hands-on and assertive in leading the future of the integrated traveller journey and bringing more benefits to every party in an ever-more connected airport ecosystem.