The importance of skiing safe

Female skiier on the slopes

According to new research from UK travel trade association ABTA, Brits heading to the ski slopes need to do better at ensuring they are adequately covered.

ABTA found that a whopping 3.5 million Brits never take out travel insurance for their skiing or snowboarding trips, and that’s just those who admit to it! The organisation wishes to encourage holidaymakers to ensure they have the appropriate cover in place before they depart.

“Nearly one-third of winter sports holidaymakers are heading out to the slopes without the appropriate travel insurance in place, putting themselves at risk of costly medical bills if they have an accident while abroad,” said Nikki White, ABTA’s Director of Destinations and Sustainability. “It’s really important that people take out an insurance policy that covers them for all the activities they plan to do on holiday, as well as getting themselves ski-fit beforehand, so they can focus on having an enjoyable and safe trip.”

The research found that those aged 25 to 34 are the demographic with the most first-hand experiences of winter sports injuries, while those in the 45 to 54 age bracket are the most likely to take out travel insurance, especially compared to 18 to 24-year-olds.

It’s really important that people take out an insurance policy that covers them for all the activities they plan to do on holiday

In an effort to safeguard travellers, ABTA has teamed up with the UK Foreign and Commonwealth Office (FCO) and The Ski Club of Great Britain to provide some top tips for those heading to the slopes. These include: ensuring their insurance covers the activities they wish to do; being physically prepared for an active holiday by getting active in advance; and being responsible when it comes to alcohol as, in addition to impairing judgement, it can affect resistance to and awareness of the cold.

“We urge anyone heading to the slopes this winter to take the time to prepare ahead of your trip, so you can have a safe and enjoyable holiday. The #skisafe information on the travel advice pages of provides a handy checklist. It is particularly important to check you have adequate insurance for the activities you plan, and that you declare any pre-existing medical conditions,” commented Julia Longbottom, Director of Consular Services at the FCO.

Ian Holt, Chief Executive of Ski Club of Great Britain, emphasised the importance of travellers physically preparing themselves. “Getting ski-fit is the best way to prevent against injury whilst enhancing your experience of the mountains. Being safe on snow, especially off-piste, is essential.”