Diego Fernández appointed President and CEO of GeoBlue
GeoBlue, a provider of high-tech, high-touch health insurance solutions for the globally mobile, has announced the appointment of Diego Fernández as President and Chief Executive Officer, effective 13 June
Alan Krigstein, Chairman of the Board of Directors of GeoBlue said: "The board and I are excited to have Diego in place as GeoBlue's next CEO. From his time as interim CEO and as a board member, Diego knows and understands the company. Combined with his vast experience in the international healthcare industry and his relationships with both Bupa and our Blue Cross Blue Shield plan partners, he is the ideal fit to lead GeoBlue into the next chapter of its history."
In addition to serving on GeoBlue's board, Fernández had been with Bupa since 2011, where he served in a number of roles in Sales, Finance and as President and CEO of Bupa Global Latin America since 2019. As Bupa Global Latin America's CEO, Diego planned and executed a comprehensive market strategy to successfully ignite growth and profits. Prior to Bupa, Diego was Cigna International Taiwan's Chief Operating Officer and Cigna Healthcare Spain's COO/CFO and Director/Assistant Director for Latin America. After starting his career as a financial analyst with Credit Lyonnais, he was administrative director of Torcuato Di Tella University in Buenos Aires, Argentina.
Health insurance solutions more vital after pandemic
Diego Fernández, President and CEO of GeoBlue said: "I am so excited to be coming back to GeoBlue as the President and CEO after spending the last few years as a member of its board. As we emerge from the COVID-19 pandemic, the market awareness and demand for our products are even greater. I'm confident that GeoBlue is poised to capitalize on this and continue to be the market leader for high-tech, high-touch health insurance solutions for the globally mobile. As GeoBlue marks its 25th anniversary in business, I am honored to lead the team into this next chapter of growth."