Embedded insurance specialist Cover Genius has partnered with Mexican low-cost airline Volaris to offer travel protection to travellers.
The partnership will involve the integration of Cover Genius’s XCover global distribution platform into the ticket purchasing process, giving ‘all Volaris customers, regardless of their destination, the option to purchase protection tailored to their itinerary’.
Cover Genius stated that a broad range of coverage will be offered, including ‘medical insurance, baggage protection, flight cancellation insurance and more’.
The insurance is currently being offered to Volaris travellers in Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Peru and the US.
Cover Genius cited a survey it had commissioned, conducted by Momentive.ai, which found that 73 per cent of Latin American travellers prefer to purchase travel insurance directly from their airline or travel agent. The survey also found that 65 per cent of Latin American travellers prefer the ‘convenience’ of embedded protection over having to buy protection after the initial purchase.
“Our partnership with Volaris offers global consumers convenient protection, more agile global claims handling and instant payments for peace of mind when booking that long-awaited trip,” said Julio Castellon, Senior Vice President of Strategic Partnerships for Latin America at Cover Genius. “As more consumers expect a digital-first experience and more offerings from the brands they trust, it is critical for digital companies to step up and provide a comprehensive offering throughout their journey.”