An Allianz survey found that over two thirds of claims-handling brokers said they spend at least three quarters of their time dealing with simple and straightforward claims, as opposed to complex or high value (over £100,000).
The Allianz Broker Voice Survey asked which aspects of the claims process had the largest impact on brokers’ work and the service they provide to customers.
For respondents, the overall smoothness of the claims journey was the most important factor, especially for simple claims. Further feedback was that they would appreciate more regular communication from insurers’ claims handlers, and even more so over the phone or face to face or through chat mechanisms, rather than through emails.
Additionally, the brokers surveyed welcome insurers being flexible and providing access to experts when required.
Adding value to the insurance process for customers
Nick Hobbs, Chief Distribution and Regions Officer at Allianz Commercial, said: “Brokers are constantly looking at where they can add value to the insurance process for the customer, and complicated or particularly large claims are instances where they really prove their mettle.
“Brokers want to be able to connect to insurers directly when it comes to claims. The industry, as a whole, has to focus on communication throughout the claims process by offering more contact, with regular updates on timelines and progress.”
Graham Stait, Head of Claims Operations at Allianz Commercial, added: “Digital channels can provide near immediate and self-service solutions for straightforward requests, but for more involved claims, we need to remove friction and delay, providing access to empowered decision makers.
“This reflects the need to be able to respond to the questions the customer will be asking. ‘When will my claim be sorted? What stage is my claim at now?’ We must be transparent with that information and make sure brokers have easy access to it.”