Brits favouring Estonia
According to Visit Estonia, between 2016 and 2017, arrivals to the country by UK tourists increased by one-fifth. Over 58,402 visitors from the UK were recorded travelling to Estonia between January and December last year, a 20-per-cent rise compared with the equivalent period the year before. The number of overnight stays in Estonian establishments was 128,076, a rise of 19 per cent compared with 2016. Last year was the fourth consecutive year in which arrivals by British visitors grew; the beginning of 2017 also saw the introduction of direct flights between London Gatwick and Tallinn, which has made it easier for travellers from the UK to visit Estonia.
The news is of particular note as this year sees the Republic of Estonia celebrate the 100th anniversary of its independence. The country is hoping to use the figures as part of a big promotional drive, which will also include events themed around history, art and music.
“It is an incredibly exciting time for Estonia,” said Tarmo Mutso, Director of Visit Estonia, “and the rise in visitor numbers from the UK is testament to our efforts in promoting the destination to this key market. We are thrilled to see a growing interest in our country.”