Following the ease of travel restrictions and reopening of international borders for vaccinated travelers, global airlines companies are striving to maintain services majorly by addressing staffing shortage issue amid massively increase in bookings. Against this backdrop, American Airlines, Inc. (American Airlines) has emerged as the top mentioned airlines operator among the top 10 most mentioned airlines companies on the basis of social media conversations of Twitter influencers and Redditors in 2021*, finds GlobalData, a leading data and analytics company.
An analysis of GlobalData’s Social Media Analytics (SMA) Platform, which identifies and tracks the emerging trends, pain areas, new fields of innovation among discussions of Twitter influencers and Redditors, revealed that the remaining top nine positions are occupied by Delta Airlines, Inc (Delta), Southwest Airlines Co. (Southwest), British Airways), United Airlines, Inc (United Airlines), Air Canada, Air France-KLM, JetBlue, Alaska and Qatar Airways.
Using social media to boost traveller confidence
Smitarani Tripathy, Influencer Analyst at GlobalData, comments: “Global airlines are facing staffing shortage due to the implementation of the COVID-19 vaccine mandate, a necessary step according to the social media contributors to boost confidence among travelers amid the rise in travel demand on ease of travel restrictions.
“Airline companies have taken varied approach for vaccination of their unvaccinated employees, including pay cut, increase in insurance premium, unpaid leave or termination. On other side, airlines companies are also offering bonuses to employees to avoid staffing shortages, a key underlying issue which is threatening to hinder the recovery.”
The top-five airlines, in order of mentions, are:
- American Airlines
- British Airways
- United Airlines