How do you market a hospitals services to insurers and patients effectively?
How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…
National Business Association of Colombia leads the Colombian medical tourism strategy
Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers
Leveraging thought leadership to optimise business growth
Lorien Cross, Founder & Strategist of Chimera Content Marketing, shared her expertise with ITIJ about how executives can use their experience to showcase innovation and boost their reach
Randy Cook, CEO of AMI Global Assistance, spoke to ITIJ about the company’s innovative approach to adoption of new technologies and working effectively with healthcare providers around the world