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Marketing a hospital

How do you market a hospitals services to insurers and patients effectively?

How do hospitals ensure that their messaging is targeted and effective? Marketing experts and healthcare providers from around the world highlight why knowledge and best practice are of central importance…

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29 Jul 2022

Lauren Haigh

Columbia

National Business Association of Colombia leads the Colombian medical tourism strategy

Carlos Eduardo Jurado and Juan Felipe Santos shared updates on their efforts to make Colombia’s healthcare system attractive to international patients and payers

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29 Jul 2022

Carlos Eduardo Jurado, Juan Felipe Santos

Spreadsheet

Data analytics and healthcare cost management: a match made in heaven

ITIJ sat down with Global Excel to learn how their Operations Team and Complex Claims Unit use Data Analytics to improve the customer experience, control costs and forecast for better…

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1 Jul 2022

Global Excel

ITIJ Speaks with David Eline - Health Compass

Interview: David Eline, Founder, Health Compass

David Eline, Founder of Health Compass, explains the premise of the company, and why transparency is key in healthcare procurement

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1 Jul 2022

Mandy Langfield

Doctor

Hospital accreditation – a mark of quality

International attention on the continuous improvement of healthcare quality is growing, with accreditation playing an important role in ensuring standards are met. Jane Collingwood considers the value international payers can…

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1 Jul 2022

Jane Collingwood

Piggy bank

Transparency in hospital billing

The practice of providing different price lists for locals and expats is widespread in hospitals around the world, but why does it happen, and is it fair? Tatum Anderson spoke…

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1 Jun 2022

Tatum Anderson

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