New brand campaign for health insurance in US
Insurance services organisation for governmental entities and school districts PERMA Risk Management Services (PERMA) has unveiled a brand campaign to increase awareness of the various health insurance funds that serve school districts, municipalities and public entities in New Jersey, US. PERMA said that the ‘Say hi’ campaign features a slick, interactive website, www.HiFundNJ.com, and consumer friendly messaging to explain how insurance pools work, the range of benefits available, and to promote the unprecedented success, stability and strength of the New Jersey health insurance funds (HIFs).
Insurance services organisation for governmental entities and school districts PERMA Risk Management Services (PERMA) has unveiled a brand campaign to increase awareness of the various health insurance funds that serve school districts, municipalities and public entities in New Jersey, US. PERMA said that the ‘Say hi’ campaign features a slick, interactive website, www.HiFundNJ.com, and consumer friendly messaging to explain how insurance pools work, the range of benefits available, and to promote the unprecedented success, stability and strength of the New Jersey health insurance funds (HIFs).
“The new brand and marketing platform will help PERMA broaden public awareness of the extraordinary excitement and unique value proposition available through the New Jersey HIFs,” said Joe DiBella, Managing Director at Conner Strong & Buckelew. “With more than 70,000 plan participants and an operating budget of a half a billion dollars, the New Jersey HIFs are the best, most reliable employee benefits platform in the state. No other programme provides the combination of flexibility, stability and cost-effective results year over year.”
The ‘Say hi’ campaign will be rolled out over the next few months to public school districts, government entities and brokers. PERMA is a member company of the Conner Strong & Buckelew family of companies.